Bachelor of Arts with a major in Public Relations & Strategic Communication
This program prepares students to effectively create, deliver, and assess message campaigns and strategies in sectors such as healthcare, non-profit, not-for-profit, for profit, and government agencies. Students have the opportunity to build their portfolio consisting of research projects, accomplishments, internships, and other public relations experiences. The program does require a minor or dual major.
Course Number and Title | Hrs. | Prerequisites |
|---|---|---|
Communications Core (Choose One): | 3 | |
COM 101 Human Communication | (3) | None |
COM 120 Found. Of Health Comm. | (3) | None |
Public Relations & Strategic Communication Major Courses: | ||
ART 160E Digital Art | 3 | None |
COM 204 Comm. Theory & Research | 3 | COM 101 or 120 |
COM 205 Intro to Public Relations | 3 | COM 101 or 120 |
COM 208 Argumentation & Advocacy | 3 | COM 101 or 120 |
MATH 108 Introductory Statistics | 3 | MATH 100 or ACT 18 or SAT 480 |
COM 211 Public Relations Writing | 3 | COM 205 |
COM 270 Research Meth. in Comm. | 3 | COM 101 or 120; MATH 108 |
COM 274 Strategic Social Media | 3 | COM 101 or 120 |
COM 301 Public Speaking | 3 | COM 101 or 120 |
COM 302 Intercultural Comm. | 3 | COM 101 or 120 |
COM 304 Interpersonal Comm. | 3 | COM 101 or 120 |
COM 305 Organizational Comm. | 3 | COM 101 or 120 |
COM 425 Risk & Crisis Comm. | 3 | COM 101 or 120, Jr. Status |
COM 474 Public Relations Campaigns | 3 | COM 211, Jr. Status |
Choose 3 credits from: | 3 |
|
COM 436 Internship in Comm. Std | (2-3) |
|
COM 470 Research Exp. In Comm. Std | (1) |
|
Total Hours | 48 hrs. |
|
Plus Institutional Baccalaureate Degree Requirements.
Courses and Descriptions